JAZD Markets Expands into Multiple Vertical Markets with Industry Content Leadership
Andover, MA -- February 19, 2009 -- JAZD Markets, the leader in online B2B directory service platforms, announced today that has expanded into multiple vertical markets with industry content leadership. The company recently announced that it will expand into over 40 industry vertical markets and is looking to add four content directors to join the team based in Andover, Massachusetts headquarters.
Jamie Bedard, JAZD Markets Founder & CEO says “ The Industry Content Directors are key members of the JAZD Markets team and will work directly with the JAZD marketing, editorial & Management team members to shape the overall direction of the company’s go-to-market approach and comprehensive marketing services.” Bedard adds,“The new directors will oversee all JAZD content programs for the vertical directories and will fulfill the corporate mission to dominate online Marketing-as-a-Service (MaaS) by delivering business-to-business product directories as a marketing services platform for B2B Trade Publications.”
The Directory Platform Content team will develop product category taxonomy, publish content aggregation and integration, editorials, user discussion forums, blogs, product reviews, research surveys and other reports.
Key contributions from the Content Leadership team include:
- Create and manage the product category directory structure linking suppliers and products by category using taxonomy mapping tools and a user-generated wiki
- Manage in-house editorial process focused on Directory content generation including publisher, 3rd party and user generated across verticals
- Publish daily on-key buyer challenges and product related issues in the directory blogs and discussion forums
- Publish “Editor’s Choice” product reviews and updates on new products in all markets
- Conduct vertical market research & analysis – editorial content publishing, quarterly research agenda, online survey development, survey results data analysis, report publication, and product supplier briefings.
- Manage a monthly research survey and editorial publication calendar focused on product benefits, issues and value delivered in vertical
- Publish 6+ annual product category research reports based on online survey and analysis techniques
About JAZD Markets
JAZD Markets is the leading B2B directory platform services company for B2B Trade Publishers, headquartered in Andover, MA. JAZD combines Directory placement, display advertising, lead generation, content integration, social media and vertical search into an innovative Marketing-as-a-Service (MaaS) directory platform where advertisers can measure and optimize the value from their online marketing spend. JAZD operates multiple online B2B directory markets under the brands: www.jazdchemicals.com, www.jazdlifesciences.com, www.jazdhealthcare.com, www.jazdhotels.com, www.jazdnightclubandbar.com, www.jazdtech.com, www.jazdcommunications.com, and www.jazdprocessing.com where buyers can easily find the right product/service.
JAZD Press & Analyst Contact:
Tel: +1 978-474-6611