JAZD Markets & Brainshark Announce Partnership to Deliver On-Demand Presentations
JAZD Markets Extends its Marketing as a Service (MaaS) Offerings Enabling B2B Marketing Managers to Create Interactive, Dynamic Videos in an Instant using myBrainshark.com
Andover, MA., (June 21, 2010) - JAZD Markets, the leader in online B2B directory-driven marketplace platforms, and Brainshark, the leader in on-demand multimedia for business, announced today their MaaS partnership. JAZD will extend on-demand presentations as an added member benefit to over 37,000 B2B technology companies, showcasing more than a half-million B2B products. Over 450,000 industry professionals take advantage of the research, education, product reviews and interactive media assets to help make informed, smart B2B buying decisions with the JAZD Marketplaces: JAZD Markets Directories.
“Marketing budgets need to be set in advance for a $25,000 video production, but a Brainshark can take literally a few minutes and little or no cost with JAZD and myBrainshark,” said Viki Zabala, Vice President of Marketing, JAZD Markets.
MaaS, Marketing as a Service, was coined by Jamie Bedard as a concept to provide B2B companies with a turnkey offering of marketing services engaging buyers and sellers. As a MaaS partner, Brainshark’s capabilities will allow businesspeople to combine their own voice with slides, images, video, documents and more to create highly visual, interactive content. “Our partnership with Brainshark empowers B2B companies with a powerful video medium to showcase product and company overviews, case studies, testimonials, tips and tricks, interviews and more,” said Jamie Bedard, Founder and CEO at JAZD.
JAZD will offer the myBrainshark service to all marketplace customers to further product demand generation and additional creation services to those who are in need of a hands-off approach. “Together we can help save on marketers’ most precious resources – time and money. In fact, about 88% of B2B companies do not have online videos, yet it is one of the most preferred ways buyers consume information during the product discovery phase of selecting a B2B solution,” said Bedard.
“JAZD gives our users – especially our large contingent of sales and marketing professionals and entrepreneurs – a distribution platform for thousands of B2B product oriented videos,” said Andy Zimmerman, VP & GM of myBrainshark.com at Brainshark, Inc. “We’re pleased to be working with JAZD as part of their valuable network of resources for B2B marketers.”
About Jaz'd! Markets:
JAZD Markets is the leading business to business directory-driven marketing as a service (MaaS) company for B2B publishers, advertisers and marketing managers. JAZD’s marketplaces combine directory placement, lead generation, search engine optimization, content integration, behavioral marketing, social media, display advertising and vertical search into a proven product marketing platform. Over half-million buyers and decision makers rely on JAZD’s marketplaces – - HealthTech, PharmaTech, Chemical Yellow Pages, CommTech, HotelWorld Network Marketplace, SupplyTech, ProcessFlowDirect, and TechDirect - to find the right products. Stop searching and start finding B2B solutions with JAZD Markets.
About Brainshark, Inc
Brainshark is the leader in on-demand multimedia, transforming static business content into high-impact communications. Delivered via Software-as-a-Service (SaaS), Brainshark enables audiences to access and engage with business content when and how they want. More than 1,200 companies – including a third of the Fortune 100 – rely on Brainshark software and services to help sales, marketing, and training and HR experts cost-effectively deliver measurable results. In addition, organizations and individuals use the myBrainshark site to create, share and track publicly available multimedia presentations for free. For more information on these offerings, visit www.brainshark.com.
Press/Analyst Inquiries:
Viki Zabala
JAZD Markets
Vice President of Marketing
978-474-6604
www.jazdmarkets.com
Brainshark, Inc.
Vice President of Marketing
781-370-8001
www.brainshark.com.
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